Measure W Would Give Voters $100 to Use Toward Candidates of Their Choice

Posted on October 12, 2022

NBC News  / October 12, 2022

Eligible Oakland residents will get $100 of city money to spend on candidates in elections for some city offices if Measure W passes this November.

The goal of the measure is to increase voter participation in elections. Most of the contributions to candidates in the past have come from donors spending $500 or more.

Eligible residents will be able to allocate the money called Democracy Dollars to candidates for City Council, mayor, city attorney, city auditor and school board. Currently, public financing is limited to City Council elections.

A majority vote is required for the measure to pass. Then the City Council must adopt the measure.

Proponents say Measure W will amplify the voices of everyday residents and provide an incentive for candidates to meet with residents of each neighborhood.

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